Sell your tickets 3x faster & increase revenue by 21%*.
Don't discount your tickets - Upcount !
Drive urgency by rewarding your attendee's to Book Now Pay Less™.
Built for b2b event organisers in
Ai, Startups & Technology
PropTech & Property
FinTech & Finance
Retail & eCommerce
Legal & Legal Tech
Oil, Gas & Energy
Hospitality
HR & People
Automotive
& many more
Ai, Startups & Technology
PropTech & Property
FinTech & Finance
Retail & eCommerce
Legal & Legal Tech
Oil, Gas & Energy
Hospitality
HR & People
Automotive
& many more
How Upcount sells your tickets 3x faster
2026
- Speakers & VIP Dinner
- Access to Invite only sessions
- Priority seating at the front row
The Old Way
current Event Registration systems.
Tier style pricing don't give delegates a reason to buy now vs later
Ticket buyers are not given an immediate & personal incentive to invite their colleagues. A missed opportunity to boost bookings.
Ticket prices are decided based on last years event & "gut feel" not real time data.
The Upcount Way
.
Delegates are incentived to buy right now as prices will soon go up.
Every ticket buyer can "lock in" the price & invite their group. One buyer becomes many.
Prices are optimised using AI data, real time demand & your expert judgement.
We intergrate with your existing apps
Seamlessly add us to your Event Management tech stack & workflows through our API's
How It Works
To "Upcount" means that you drive sales Up by increasing demand not by offering more discounts !
1) Upcount - Demand Driven Pricing™
- Set your base price according to your overall ticket revenue goals & adjust according to real time data.
- The price rises automatically as demand builds (optimised by our Ai algorithm).
- Delegates see exactly what today's price is, what it rises to, and when.
2) Upcount - Book Now Pay Less™
- 65% of delegates buy their ticket in the last 2 months. We have solved that problem.
- Drive urgency through transparency. Simple, fair & highly effective in driving sales up.
- Early buyers pay less. Late buyers pay more.
3) Freeze The Price
- Delegates can freeze the price for 2 weeks whilst they get budget approval.
- This is enough time to get a decision whilst maintaining urgency.
- Use our templat to draft a "Convince Your Boss" email. Click here for an example.
4) Partner Marketing & Group Invites
- This is a game changer - turn your community, industry & media partners into your sales engine
- Each partner gets a dedicated landing page
- Group Invites mean that one buyer becomes many. Your audience sells tickets for you — at zero marketing cost.
5) Flexible Payments
- Most B2B buyers prefer paying by invoice. Convert more sales by giving them this option.
- Less admin for your team as the invoice payments are handled by our platform.
6) Sell more VIP Tickets
- Increase your revenue through higher value tickets.
- Our UI is designed to convert more standard tickets to VIP packages at the point of purchase.
- Use real time data to optimise your pricing, rather than a pre-fixed pricing structure.
Our Story
Meet Upcount.
The fastest way to sell your event tickets.
After 12 years in the events industry, i'm currently building the solution which I wished existed before.
I have organised multiple events of over 1,000 delegates & combined ticket sales of over £1 million.
I deeply understand the challenges of selling high value tickets to a B2B audience.
Want to sell your tickets faster ? Get started below.
Meet The Team
We are a small but mighty team of 2. Myself & my AI !
Gary Chimwa
Founder & CEO
Upcount Ai
Pricing Expert
I have appeared in :
Frequently asked questions
How much does it cost to use the platform ?
Its FREE to use. We charge a commission of 7.5% for every ticket sold. This includes the transaction fee's from our payment provider (Stripe)
Do you charge booking fee's to the ticket buyers ?
We dont charge any booking fee's to the ticket buyers as this causes un-neccesary friction. Ticket buyers love the fact that unlike other ticketing platforms, we don't charge them any booking fee's
How long is the contract
We dont sign you up to any long term contracts.
Will it work with my current tech stack ?
Yes we intergrate seamlessly with other platforms.
How long does it take to set up?
Setting up your event page only takes a few minutes.